Students explored how businesses can design effective promotional strategies, enhance customer engagement, and build brand loyalty through innovative advertising campaigns. Their projects reflected a balance of theory and practice, with real-world case studies and market analysis. Presentations also focused on the efficiency and effectiveness of supply chain systems. Students examined challenges and solutions related to logistics, inventory management, supplier relationships, and technology integration in supply chains. Their findings emphasized how businesses can achieve cost reduction, operational agility, and customer satisfaction through strong supply chain practices. The session not only enhanced the student’s presentation and communication skills but also encouraged them to link academic learning with real business practices. Faculty members appreciated the depth of research and creativity demonstrated, and students gained valuable feedback to refine ideas further. This project work presentation reaffirmed the commitment of the BBA program to developing skilled, analytical, and industry- ready graduates capable of contributing to the business world.