Introduction

The Bachelor of Business Administration (BBA) is a comprehensive four-year undergraduate program designed to develop students’ managerial, leadership, and entrepreneurial skills. This program provides students with a strong foundation in business principles, marketing, human resources, strategic decision-making, and real-world problem-solving, preparing them for dynamic careers in the corporate world, entrepreneurship, and beyond.

Program Objectives

The BBA program aims to:

• Provide students with a solid foundation in business and management concepts.
• Develop critical thinking, problem-solving, and decision-making
• Enhance leadership and teamwork abilities for professional growth.
• Equip students with practical knowledge through internships, case studies, and industry interactions.

Outcomes of BBA

Southwestern Business College’s BBA graduates will have achieved:

• Business Knowledge & Management Skills – Understanding corporate functions, market dynamics, and organizational behavior.
• Leadership & Decision-Making – Developing problem-solving, critical thinking, and strategic leadership abilities.
• Entrepreneurship & Innovation – Encouraging creative thinking and business development for startups and enterprises.
• Global Business Perspective – Preparing students for the international business environment and multicultural workplaces.
• Ethical & Social Responsibility – Fostering ethical business practices and sustainable business models.
• Practical Learning & Industry Exposure – Bridging theory with real-world applications through internships, case studies, and business simulations.

Course Structure and Curriculum

The BBA program covers a wide range of business disciplines, ensuring students gain expertise in multiple areas.

Curricular Structure

Specialization area (1 to 5)

1. Marketing
   1. Consumer Behavior
   2. Advertising and Sales promotion
   3. Sales and distribution management
   4. Marketing of services
   5. Brand management OR Retail Management
2. Finance
   1. Capital structure
   2. Working capital management
   3. Financial institution and market
   4. Financial derivatives and risk management
   5. Capital investment and financial decision OR Security analysis and portfolio management
3. Human resource Management
   1. Designing and managing HR system
   2. Training and development
   3. Organization development
   4. Leadership and team building
   5. Industrial relation OR Conflict management and negotiation
4. Accounting
   1. Advance coat accounting
   2. Advance management accounting
   3. Taxation practices in Nepal
   4. Auditing
   5. Budgeting OR Company accounts
5. International Business
   1. International marketing
   2. International finance
   3. Cross cultural negotiation
   4. Export promotion management
   5. Forex management OR Foreign language

Eligibility

The students may apply if they have earned at least 45% on their “A” Level or passed an intermediate or higher secondary school examination.